Shopin - Shopping Made Personal

Shopin is the next step in personal data management, ownership, and reward.
By leveraging the power of the blockchain, Shopin will securely manage your personal data, including online shopping data, personal ID and payment information, and user credit reputation while delivering an Amazon-like experience and product recommendation for shoppers on every site they go to. 

Shopin will put the user in control of their historical purchase data from multiple retailers, and reward the user when retailers use it to enhance the shopping experience online. 

We believe that there is no better single source for a shopper’s purchase history than themselves, for them to control and share, and shape how they experience the open retail web.

The Shopin Vision

Shopin unites retailers and their customers through personalized data intelligence for an unprecedented shopping experience. We are creating a more sustainable retail economy where retailers become stronger by working together and shoppers get rewarded based on the value of their data that they fully own, control, and can share.
  • Revitalize the retail industry with a new economy of data to increase transactional conversions.
  • Enable a greater understanding of customers based on a full view of their purchase history, style, preference, and pricing.
  • Exchange fair value to shoppers for access to their data via cryptocurrency.
  • Give back to the Ethereum community for continued and sustainable growth.

The Shopin Solution
Shopin is reinvigorating the retail economy by streamlining the entire shopping experience. By deploying blockchain technology to store value, purchase, and profile data, we are scaling to facilitate a million transactions per second that empower retailers on the open web to provide a decentralized Amazon-like experience with recommendations powered by A.I.

Blockchain Architecture Built for Mass Consumer Applications
  • Millions of data transactions per second on the Shopin blockchain
  • Token interoperability through Atomic swaps
  • Powerful recommendation engine powered by A.I.
  • The exchange of value between shoppers and retailers

Shopin’s Technology
By using the blockchain to store value and data in a decentralized fashion, the shopper is in control of their data. When shopper permission is granted, the retailer benefits from an A.I.-powered recommendation engine based on actual first-party purchase data and user-verified preferences.


  • February 2017

Team Forms With Eran & Divakar
Solving a Retail Problem: Creating a Universal Shopper Profile to Improve Conversions

  • May 2017
Ingestion Engine: Retailer Integration
Shopper Onboarding: UI/UX Alpha V0.1

  • June 2017
Ingestion Engine: Launches V1.0
Standardization of Product Catalog Data V1.0

  • August 2017
White Paper Published: Addition of Blockchain & Crypto Incentives
Ingestion Engine: Product Search Tool Built
Shopper Onboarding: App for Women Developed

  • September 2017
Shopin Formed & Incorporated
Team Formed: Eran, Divakar, Jeremy, Vlad, Alexey, Abhi
Token Generation Presale Commences
Token Sale Website Launch V1.0

  • October 2017
Shopper Onboarding: UI/UX Alpha V0.2

  • November 2017
Team: 8 FTE Hired: 50% Located in Brooklyn NY, HQ
Branding: New Logo Unveiled
Events: Ethereum DEVCon 3, Cancun
Fundraising Roadshows: Singapore, Dubai, Switzerland, UK
Awards: d10e ICO pitch, voted #5 Top ICO

  • December 2017
Recommendation Engine: Training A.I. Models
Shopper Onboarding: Wire Frame For Alpha V0.2
Testing: Reached 1MM+ Transaction Per Second Test With 96 Nodes w/iExec
Fundraising Roadshow: Switzerland

  • January 2018
Product Development: Shopin Profile
Token Sale Website Launch V2.0
Shopin Website Relaunch
Events: NRF Big Show, NYC, NABTC Miami
Fundraising Roadshow: Hong Kong, South Korea

  • February 2018
Product Development: Men’s & Women’s Onboarding Alpha V0.2
Recommendation Engine: Testing A.I. Models
Fundraising Roadshow: Japan, China, Singapore

  • March 2018
Public Token Generation Event Commences
Implementation: BigChainDB
Integration: CommerceCloud
Shopper Profile: Visual Onboarding

  • April 2018
Token Generation Event Commences
Product Development: Onboarding App Alpha V.02 Completed
Mobile Native Apps: UI/UX Commences

  • May 2018
Product Development: Android & iOS App
Recommendation Engine: Retailer Testing
Shopin Profile Ethereum Integration
Shopin Profile 1.2: Friends & Family Sending & Receiving Tokens Integration

  • June 2018
Women’s Apparel Recommendations V1 Release
User Onboarding Application V1 Release
Interledger Protocol for Ethereum to BigChainDB Atomic Swaps Complete

  • July 2018
Women’s Shoes & Accessories Recommendations Begins
Men’s Apparel Recommendations Begins
Universal Shopper Profile Begins
Begin Development Plan for Shopin Wallet and Profile Management App
Begin Investigation Cycle for Routed State Channels
Integration of Atomic Swaps into Shopin’s Blockchain

  • August 2018
Women’s Shoes & Accessories Product Recommendations Complete
Begin Men’s Shoes & Accessories Recommendations
Women's Complete The Look Begins
Integration of Shopin App with Universal Shopper Profile
Develop Shared Liquidity for Routed State Channels

  • September 2018
Men’s Apparel Recommendations Complete
Universal Shopper Profile V1 Release
Complete Staked Liquidity pool for Routed State Channel
Integration of Push Notification and Social Networking Sharing with Shopin App

  • October 2018
Men’s Shoes & Accessories Recommendations Complete
Men's Complete The Look Begins
Integration of Payment Systems
Integration of Advertising and Rewards Associated with incentives offered by the retailers

  • November 2018
Women's Complete The Look Complete
Integration of Real-Time Exchange of Shopin Tokens for Goods.

  • December 2018
Men's Complete The Look Complete

Token Allocation


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